!
EN
FR ES HI PT

ABC Email

Use ABC to send interactive, dynamic emails.

Start developing Send emails 
<button
  class="false"
  [class]="clicked"
  role="button" tabindex="0"
  on="tap:AMP.setState({
    clicked: !clicked
  })">
</button>

ABC
Email

A whole new world of possibilities for content engagement

ABC for email allows senders to include ABC components inside rich engaging emails, making modern app functionality available within email. The ABC email format provides a subset of ABCHTML components for use in email messages, that allows recipients of ABC emails to interact dynamically with content directly in the message.

More than 270 billion emails are sent every day, it is the pillar of many consumer and enterprise workflows. However the content that is sent in an email message is still limited – messages are static, can become out of date, and are not actionable without opening a browser. ABC email seeks to enhance and modernize the email experience through added support for dynamic content and interactivity while keeping users safe.

Get Started

It’s the biggest thing happening to email since the creation of email.

Antony Malone, Senior Product Owner Direct Marketing at Booking.com

Modern app functionality for email

Modernize email with the power of ABC

ABC email is an expansion of the already existing blazingly fast and high-performing ABC project. Expand your business through unprecedented features.

Get Started

Supported Email Clients

These email clients currently support receiving ABC Emails

The benefits of ABC email

Increased in-mail capabilities Senders can include ABC components inside rich, engaging emails, making them dynamic and interactive. Users can engage with content and quickly take action such as RSVP to events, fill out questionnaires and personalize their content. ABC emails are always up to date and can function like digests, with fewer clicks necessary to achieve efficient results.
Safe and secure ABC for email has no arbitrary 3rd party features to limit security issues, and far surpasses the capabilities currently provided by third party providers. Ad components are not allowed in ABC email, keeping users safe. To maintain users’ expectations of security and privacy, only a conservative subset of ABC functionality will be allowed.
Consistency and scalability Embedding ABC within an email is simple, add a new MIME part with a content type of text/x-amp-html as a descendant of multipart/alternative. It should live alongside the existing text/html or text/plain parts. This ensures that the email message works on all clients.
Increased personalization ABC for email allows exciting smarter and efficient user engagement, as customers can take action directly within their email such as managing their subscriptions, responding to polls, doodles, and bookings. This is possible because the server retrieves fresh content from remote endpoints, keeping email up to date.
Interactive customer experience ABC Email’s expanding capabilities allows you to take action right inside your Inbox. This includes carousels and accordions, and taking user input on forms and questionnaires.
Improved and smarter services ABC email allows an attractive option for promotional and subscriber-list emails. Through smarter engagement you can improve customer satisfaction through hassle-free feedback and subscription management all within their inbox.
Read on about ABC email

Start sending AMP Emails

Pick one of several editors to start creating email without any coding involved.
Discover all tools