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Make your Web Stories discoverable

Important: this documentation is not applicable to your currently selected format websites!

Ensure your Web Stories are reaching your intended audience by including necessary metadata and markup.

AMP-specific metadata

Web Stories with missing or incorrect AMP-specific metadata may not surface in search engines or third party platforms.

Required <amp-story> attributes

Web Stories must include the following <amp-story> attributes.

<body>
    <amp-story standalone
    title="Web Story Title"
    publisher="Web Story Publisher"
    publisher-logo-src="https://example.com/logo/1x1.png"
    poster-portrait-src="https://example.com/my-story/poster/3x4.jpg">
    ...
    </amp-story-standalone>
</body>

title

The title of the Web Story.

publisher

The name of the Web Story publisher.

publisher-logo-src

A URL to the Web Story publisher's logo image. The logo image should be larger than or equal to 96x96px and maintain a 1:1 aspect ratio. This logo appears in the right corner on the top of the poster image on platforms currently (October 2020) supporting Web Stories.

poster-portrait-src

A URL to an image used as the Web Story poster. Used as the cover for the Web Story and should be representative of the story. Do not embed or burn-in the Web Story title on it. Should be at least 640x853px and maintain a 3:4 aspect ratio.

Recommended <amp-story> attributes

poster-landscape-src

A URL to an image used as the Web Story poster in landscape format. Used as the cover for the Web Story and should be representative of the story. Do not embed or burn-in the Web Story title on it. Should be at least 853x640px and maintain a 4:3 aspect ratio.

poster-square-src

A URL to an image used as the Web Story poster. Used as the cover for the Web Story and should be representative of the story. Do not embed or burn-in the Web Story title on it. Should be at least 640x640px and maintain a 1:1 aspect ratio.

Metadata

Platforms that surface Web Stories rely on metadata to correctly index and display them. Include the following recommended information to give users a delightful Web Story experience.

Include the following recommended HTML markup in your Web Stories for the best user experience.

All Web Stories must include a canonical URL that points to the Web Story itself.

<link rel="canonical" href="https://www.example.com/url/to/Web/Story.html">

favicon

Include a favicon to display as the icon in the browser tab.

Document title

Give your Web Story document a title by including a </a></code> tag.</p> <h2 id="image-alt-text">Image alt-text</h2> <p>Maximize accessibility and indexability by including <a href="https://developer.mozilla.org/en-US/docs/Web/HTML/Element/img#Accessibility_concerns">meaningful alt-text for images</a>.</p> <h2 id="video-subtitles-and-captions">Video subtitles and captions</h2> <p>Maximize accessibility and indexability by including <a href="https://developer.mozilla.org/en-US/docs/Web/Guide/Audio_and_video_delivery/Adding_captions_and_subtitles_to_HTML5_video">video subtitles and/or captions</a>.</p> <h2 id="page-attachments">Page attachments</h2> <p>Use <a href="https://amp.dev/documentation/components/amp-story-page-attachment/">page attachments</a> to present additional information in “classic article form” alongside your Web Story. This can be useful to provide extra detail, deep dives, or onward journeys for the content presented in your Story.</p> <h2 id="schema.org-metadata">Schema.org metadata</h2> <p>Including <a href="https://schema.org/">schema.org</a> structured data vocabulary defines important information about your Web Story that allows third-party platforms, such as search engines, to display and index them.</p> <p> <div class="ap-m-tip"> <div class="ap-a-ico ap-m-tip-icon"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#speech-bubble"></use></svg> </div> <div class="ap-m-tip-content"> Validate your schema.org data using Google's <a href="https://search.google.com/test/amp">AMP Test</a>. </div> </div></p> <h2 id="ogp-facebook-metadata">OGP Facebook metadata</h2> <p>Including <a href="https://ogp.me/">Open Graph protocol</a> enables Web Stories sharing on Facebook.</p> <h2 id="twitter-card-data">Twitter card data</h2> <p>Including <a href="https://developer.twitter.com/en/docs/twitter-for-websites/cards/overview/abouts-cards">Twitter card data</a> allows you to attach photos, videos and media experiences to a Tweet sharing your Web Story.</p> <p> <div class="ap-m-tip"> <div class="ap-a-ico ap-m-tip-icon"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#bookmark"></use></svg> </div> <div class="ap-m-tip-content"> Read more about <a href="https://blog.amp.dev/2020/02/12/seo-for-amp-stories/">SEO for Web Stories in the AMP Blog</a>. </div> </div></p> </section> <section class="ap--content"> <hr> <ul class="ap-o-mini-card-list"> <li class="ap-o-mini-card-list-item"> <div class="ap-m-mini-card"> <amp-img alt="Author avatar" src="https://github.com/CrystalOnScript.png?size=38" width="38" height="38" class="large" style="max-width: 38px" layout="responsive"> </amp-img> <span> <strong>Written by <a href="https://github.com/CrystalOnScript" rel="nofollow" target="_blank"> @CrystalOnScript </a> </strong> </span> </a> </li> </ul> </section> </div> </main> <amp-sidebar id="sidebar-left" class="ap--ampsidebar" layout="nodisplay" side="left"> <nav class="ap--ampsidebar-toolbar" toolbar="(min-width: 768px)" toolbar-target="ap--sidebar-content"> <ul> <div class="ap-m-format-toggle"> <button class="ap-m-format-toggle-selected ap-m-format-toggle-link-websites"> <span class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#amp-websites"></use></svg> </span> <span>websites</span> <span class="ap-a-ico ap-m-format-toggle-angle"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"></use></svg> </span> </button> <div class="ap-m-format-toggle-formats"> <a class="ap-m-format-toggle-link ap-m-format-toggle-link-stories" href="/documentation/guides-and-tutorials/optimize-and-measure/discovery_web_stories/?format=stories"> <span class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#amp-stories"></use></svg> 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xlink:href="#tutorial"></use></svg></span> </a> <input class="nav-trigger" type="checkbox"/> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"></use></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/documentation/guides-and-tutorials/develop/login_requiring/login/"> Login </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/documentation/guides-and-tutorials/develop/login_requiring/add_comment/"> Add a comment </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/documentation/guides-and-tutorials/develop/login_requiring/logout/"> Logout </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/documentation/guides-and-tutorials/develop/login_requiring/summary/"> Summary </a> </li> </ul> </li> <li class="nav-item level-2"> <a class="nav-link" href="/documentation/guides-and-tutorials/develop/custom-javascript-tutorial/"> Create a UI widget with custom JavaScript <svg class="ap-a-ico nav-type-icon"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#tutorial"></use></svg> </a> </li> <li class="nav-item level-2"> <a class="nav-link" href="/documentation/guides-and-tutorials/develop/live_blog/"> Create a live blog <svg class="ap-a-ico nav-type-icon"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#tutorial"></use></svg> </a> </li> <li class="nav-item level-2"> <a class="nav-link" href="/documentation/guides-and-tutorials/develop/seatmap/"> Create a seatmap <svg class="ap-a-ico nav-type-icon"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#tutorial"></use></svg> </a> </li> </ul> </li> <li class="nav-item level-1"> <span class="nav-link"> 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href="/documentation/guides-and-tutorials/contribute/translations/"> Contribute translations </a> </li> </ul> </li> </ul> </div> </div> </div> </ul> </nav> </amp-sidebar> <footer class="ap--footer"> <div class="ap-o-footer"> <div class="ap-o-footer-line-top"> <div class="ap-o-footer-openjsf"> <amp-img src="/static/img/logo-ontomatica.svg" alt="Ontomatica Logo" width="652" height="98" layout="responsive"></amp-img> </div> </div> <div id="tools" class="ap-o-footer-line-bottom"> <div class="ap-o-accordion"> <amp-accordion disable-session-states> <section > <header class="ap-o-accordion-header"> <div class="ap-o-accordion-title"> <h4>How does advertising work on Accelerated Mobile Pages?</h4> <div class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"></use></svg> </div> </div> </header> <div class="ap-o-accordion-content"> <p>A goal of the Accelerated Mobile Pages Project is to ensure effective ad monetization on the mobile web while embracing a user-centric approach. There is currently support for a comprehensive range of ad formats, ad networks and technologies in Accelerated Mobile Pages. As part of that, those involved with the project are also engaged in crafting Sustainable Ad Practices to ensure that ads in AMP files are fast, safe, compelling and effective for users.</p> </div> </section> <section > <header class="ap-o-accordion-header"> <div class="ap-o-accordion-title"> <h4>Are publishers able to sell their own ad inventory?</h4> <div class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"></use></svg> </div> </div> </header> <div class="ap-o-accordion-content"> <p>Yes, as with their existing websites, publishers control their ad inventory and how they sell it.</p> </div> </section> <section > <header class="ap-o-accordion-header"> <div class="ap-o-accordion-title"> <h4>How do subscriptions and paywalls work with Accelerated Mobile Pages?</h4> <div class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"></use></svg> </div> </div> </header> <div class="ap-o-accordion-content"> <p>It is a core objective of the Accelerated Mobile Pages project to support subscriptions and paywalls. AMP currently supports a flexible access framework where publishers can control the document viewing experience for subscribers, metered users and anonymous users.</p> </div> </section> <section > <header class="ap-o-accordion-header"> <div class="ap-o-accordion-title"> <h4>How are analytics being handled in this AMP format?</h4> <div class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"></use></svg> </div> </div> </header> <div class="ap-o-accordion-content"> <p>Ensuring publishers are able to get robust analytics insight is a core design goal for the project. AMP currently supports the collection of analytics information using features like amp-analytics, which can integrate with 3rd party systems without compromising the AMP file speed or size. Several analytics providers are <a href="/support/faqs/supported-platforms.html#analytics">participating</a> in the project.</p> </div> </section> <section > <header class="ap-o-accordion-header"> <div class="ap-o-accordion-title"> <h4>Do publishers receive credit for the traffic from a measurement perspective?</h4> <div class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"></use></svg> </div> </div> </header> <div class="ap-o-accordion-content"> <p>Yes, an AMP file is the same as the rest of your site – this space is the publisher’s canvas.</p> </div> </section> <section > <header class="ap-o-accordion-header"> <div class="ap-o-accordion-title"> <h4>How do I become a part of this project?</h4> <div class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"></use></svg> </div> </div> </header> <div class="ap-o-accordion-content"> <p>We welcome interested individuals and companies who want to get involved to get in touch via <a href="https://github.com/ampproject/amphtml/issues/new">GitHub</a>, so that we can add you to a distribution list and keep you posted on any new information.</p> </div> </section> </amp-accordion> </div> </div> </div> </footer> <amp-analytics type="gtag" data-credentials="include" data-block-on-consent> <script type="application/json"> {"extraUrlParams": {"cd2": "${ampdocHost}"}, "requests": {"CWV_EVENT": "${base}?v=1\u0026t=event\u0026tid=${gtag_id}\u0026cid=0\u0026ec=cwv", "base": "https://google-analytics.com/collect/"}, "triggers": {"banner": {"on": "click", "selector": "#top-banner", "vars": {"event_action": "click", "event_category": "guides-and-tutorials", "event_label": "banner", "event_name": "banner"}}, "breadcrumbLink": {"on": "click", "selector": ".ap-m-breadcrumbs-crumb", "vars": {"event_action": "link", "event_category": "guides-and-tutorials", "event_label": "breadcrumbs", "event_name": "breadcrumbs"}}, "cls": {"extraUrlParams": {"cls": "${cumulativeLayoutShift}"}, "on": "visible", "request": "CWV_EVENT"}, "defaultPageview": {"on": "visible", "request": "pageview", "vars": {"title": "{{title}}"}}, "fid": {"extraUrlParams": {"fid": "${firstInputDelay}"}, "on": "visible", "request": "CWV_EVENT"}, "formatToggle": {"on": "click", "selector": ".ap-m-format-toggle-link", "vars": {"event_action": "link", "event_category": "guides-and-tutorials", "event_label": "format-toggle", "event_name": "format-toggle"}}, "lcp": {"extraUrlParams": {"lcp": "${largestContentfulPaint}"}, "on": "visible", "request": "CWV_EVENT"}, "navigation": {"on": "click", "selector": ".ap--header a, .ap-o-burger-menu-link", "vars": {"event_action": "link", "event_category": "guides-and-tutorials", "event_label": "navigation", "event_name": "navigation"}}, "scrolledEnd": {"on": "scroll", "scrollSpec": {"verticalBoundaries": [90]}, "vars": {"event_action": "end", "event_category": "guides-and-tutorials", "event_label": "scroll", "event_name": "scroll"}}, "scrolledHalf": {"on": "scroll", "scrollSpec": {"verticalBoundaries": [50]}, "vars": {"event_action": "half", "event_category": "guides-and-tutorials", "event_label": "scroll", "event_name": "scroll"}}, "searchButton": {"on": "click", "selector": "#searchTriggerOpen", "vars": {"event_action": "open", "event_category": "search", "event_label": "search", "event_name": "search"}}, "sidebarLink": {"on": "click", "selector": ".ap-o-sidebar a", "vars": {"event_action": "link", "event_category": "guides-and-tutorials", "event_label": "sidebar", "event_name": "sidebar"}}, "sidebarToggle": {"on": "click", "selector": "label[for=\"sidebar-desktop\"], label[for=\"sidebar\"]", "vars": {"event_action": "toggle", "event_category": "guides-and-tutorials", "event_label": "sidebar", "event_name": "sidebar"}}, "tocLink": {"on": "click", "selector": ".ap-o-toc a", "vars": {"event_action": "link", "event_category": "guides-and-tutorials", "event_label": "toc", "event_name": "toc"}}, "tocToggle": {"on": "click", "selector": ".ap-o-toc label", "vars": {"event_action": "toggle", "event_category": "guides-and-tutorials", "event_label": "toc", "event_name": "toc"}}}, "vars": {"config": {"G-ER2QN5NTTD": {"groups": "default"}}, "gtag_id": "G-ER2QN5NTTD"}} </script> </amp-analytics> <amp-install-serviceworker src="/serviceworker.js" data-iframe-src="https://ngfalls.netlify.app/serviceworker.html" layout="nodisplay"></amp-install-serviceworker> </body> </html>